Shai Gilgeous-Alexander Unwraps the Winter Red: Converse’s New Christmas Edition Heat

The recently revealed “Winter Red” (or “Christmas”) colorway of the SHAI 001 makes the sneaker stand out as one of the season’s most anticipated drops. 

Unlike previous SHAI 001 colorways — which leaned heavily on monochrome minimalist aesthetics — this holiday edition introduces a bold red-and-green palette: a bright “winter red” upper complemented by pine-green accents on the zipper track, tongue branding, outsole, and heel. 

The “Winter Red” appears to take inspiration from the winterberry — a plant known for maintaining its vibrant color even in the cold — a subtle nod to resilience, much like SGA’s own journey. 

Design — Where Holiday Festivity Meets SGA’s Minimalism

What’s interesting (and smart) about this release is how it strikes a balance: festive yet refined, loud but not over the top. The design preserves the core DNA of the SHAI 001: the sleek zipper shroud, sculpted sidewalls, and a smooth neoprene-like upper. 

The pine-green accents aren’t slapped on hurriedly — they’re placed with intention on functional and branding elements: zipper, tongue logo, outsole. That gives the shoe a seasonal vibe without sacrificing the silhouette’s clean lines and versatility. 

In short: it’s a holiday sneaker that still feels like a serious piece of design — not a gimmick or novelty.

Release Info & What to Expect

According to official release calendars, the “Winter Red” SHAI 001 is slated to drop globally on December 11, 2025 — just in time for holiday shopping and basketball’s festive games schedule. 

Retail price is listed at US $130. 

Given how quickly previous colorways of SHAI 001 (like “Butter,” “Charm Black,” etc.) have sold out, expect this release to draw a lot of demand — especially from collectors, fans of SGA, or anyone wanting a holiday-themed sneaker that still works on court or on the street. 

Performance Meets Holiday Style

One of the defining features of the SHAI 001 — regardless of colorway — is that it’s built for performance. 

It features a forefoot cushioning unit using Nike Zoom Air, giving spring and responsiveness on court. 

The outsole uses a radial traction pattern designed for quick cuts and explosive moves — ideal for a guard like SGA. 

The built-in locking zipper, inner bootie, webbing, and ghillie-lacing system all combine to provide snug lock-down and adjustability. 

That means the “Winter Red” isn’t just a holiday-ready aesthetic shoe — it’s fully functional for actual play. For fans who hoop or who want a versatile sneaker that works indoors or outdoors, this release offers both.

Why This Release Matters — For Fans, Sneakerheads, and Holiday Shoppers Alike

For fans of SGA and NBA fashion: This is a chance to own a sneaker that merges SGA’s signature style with seasonal spirit — perfect for December games or holiday streetwear fits.

For sneaker collectors: Holiday releases tend to carry sentimental and resale value. A clean, well-executed festive colorway on a highly anticipated signature model like SHAI 001 could become a collectible.

For players and casual wearers: Because the SHAI 001 is built with performance in mind, “Winter Red” goes beyond being just a lifestyle shoe — it’s a valid option for court sessions and everyday use.

For fashion-conscious wearers: The red-and-green combination can easily signal holiday vibes while still staying versatile enough to match winter coats or casual outfits.

Final Thoughts

The Converse SHAI 001 “Winter Red” is a smart, stylish, and timely addition to SGA’s signature line — one that doesn’t cheapen the silhouette with over-the-top holiday gimmicks, but instead elevates it with tasteful festive cues.

Whether you’re a fan of Shai Gilgeous-Alexander, love basketball sneakers, or simply want a standout pair for the holidays, this drop is worth watching. The combination of performance pedigree and seasonal design makes it one of the most compelling holiday sneaker releases in 2025.

Cheerio!