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Showing posts with the label refreshment

Coke's New Keurig Brewing Machine In Every Kitchen

Soda, anyone? Yes, I’ve been dreaming to ask that everytime a certain guest came to my home unannounced, don’t get me wrong but, you know what I mean! Who don’t want to have his own soda fountain at home? The soda giant announced a $1.25 billion deal last week with Keurig-maker Green Mountain Coffee (GMCR) to put an at-home soda machine in kitchens around the country by 2015. Yes, you’ve read it right folks, an at-home soda machine in your own kitchen! Imagine that! It’s a move that clearly puts a target on the back of SodaStream (SODA), the reigning king of DIY carbonation. SodaStream saw 37% year-over-year revenue growth in 2013, adding $528 million to its coffers. Green Mountain CEO Brian Kelley said consumers can expect its new soda machine to be similar to Keurig machines, with K-cup pods that will hold Coke-flavored syrups according to an interview with the Wall Street Journal. "You put a pod in, push a button, and get a drink," he explained. We’re n